Vivid Seats (NASDAQ:SEAT – Get Rating) and International Game Technology (NYSE:IGT – Get Rating) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, analyst recommendations, valuation and institutional ownership.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Vivid Seats and International Game Technology, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Vivid Seats | 0 | 1 | 6 | 0 | 2.86 |
| International Game Technology | 0 | 1 | 4 | 0 | 2.80 |
Vivid Seats presently has a consensus price target of $15.50, suggesting a potential upside of 58.16%. International Game Technology has a consensus price target of $43.20, suggesting a potential upside of 85.89%. Given International Game Technology’s higher possible upside, analysts plainly believe International Game Technology is more favorable than Vivid Seats.
Earnings and Valuation
This table compares Vivid Seats and International Game Technology’s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Vivid Seats | $443.04 million | 1.50 | -$16.12 million | N/A | N/A |
| International Game Technology | $4.09 billion | 1.16 | $482.00 million | $2.33 | 9.97 |
International Game Technology has higher revenue and earnings than Vivid Seats.
Insider & Institutional Ownership
55.2% of Vivid Seats shares are held by institutional investors. Comparatively, 44.3% of International Game Technology shares are held by institutional investors. 1.2% of International Game Technology shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Volatility and Risk
Vivid Seats has a beta of 0.33, indicating that its share price is 67% less volatile than the S&P 500. Comparatively, International Game Technology has a beta of 1.98, indicating that its share price is 98% more volatile than the S&P 500.
Profitability
This table compares Vivid Seats and International Game Technology’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Vivid Seats | N/A | N/A | -1.95% |
| International Game Technology | 11.78% | 3.59% | 0.57% |
Summary
International Game Technology beats Vivid Seats on 8 of the 12 factors compared between the two stocks.
About Vivid Seats (Get Rating)
Vivid Seats Inc. operates an independent secondary marketplace for tickets. It sells tickets for live sports, concerts, and theater events. The company was founded in 2001 and is headquartered in Chicago, Illinois.
About International Game Technology (Get Rating)
International Game Technology PLC operates and provides gaming technology products and services in North America, Europe, the Middle East, Africa, Asia-Pacific, Latin America, and the Caribbean. It operates in three segments: Global Lottery, Global Gaming, and Digital & Betting. The company designs, sells, operates, and leases a suite of point-of-sale machines that reconciles lottery funds between the retailer and lottery authority; provides online lottery transaction processing systems; produces instant ticket games; and offers printing services, such as instant ticket marketing plans and graphic design, programming, packaging, shipping, and delivery services. It also designs, develops, assembles, and provides cabinets, games, systems, and software for the gaming market, as well as offers gaming management systems for casino management, customer relationship management, patron management, and server-based gaming. In addition, the company provides video lottery terminals (VLT), VLT central systems, and VLT games. Further, it offers digital gaming and betting; sports betting; and technology and management services. Additionally, the company provides digital gaming products and services, including blackjack, roulette, slot games, poker, bingo, and other casino card games; social casino content; and remote game server, as well as iGaming systems and digital platforms that offer player account management, advanced marketing and analytical, and payment system services. It processes commercial transactions, such as prepaid cellular telephone recharges, bill payments, e-vouchers and retail-based programs, electronic tax payments, prepaid card recharges, and stamp duty and money transfer services. The company was formerly known as GTECH S.p.A. and changed its name to International Game Technology PLC in April 2015. The company was founded in 2014 and is headquartered in London, the United Kingdom. International Game Technology PLC is a subsidiary of De Agostini S.p.A.
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